The Brand Agency Positioning Blueprint

A free 5-day email course designed to show you how to avoid the 5 biggest branding and messaging mistakes that lead to clients asking “So what do you actually do?”, sales calls that go nowhere, and a website that gets traffic but no inquiries (even if you’ve been in the game for years).

I put this course together after 18 years in the branding and agency life—seeing first-hand how positioning makes or breaks growth. I’ve worked with Amazon, Microsoft, Johnson & Johnson, and scrappy startups, and the same mistakes kept showing up again and again. This blueprint distills those lessons for you.

What you can expect to get out of this course:

  • The 5 most common mistakes agencies make with branding & messaging (and why they quietly kill momentum).

  • How to spot these mistakes in your own positioning before they cost you clients.

  • Simple, practical fixes you can start applying immediately.

  • Why these mistakes keep repeating across agencies—and how to finally break the cycle.

  • A clear blueprint to build on, so your next steps aren’t guesswork.

Everything you need to sharpen your agency’s positioning

  • See what’s really holding you back from standing out

  • Evaluate your own messaging with a sharper lens

  • Leave with a realistic roadmap for what to fix next

Here's a sneak peek into the 5-Day Course

  • Day 1
    Mistake #1
    Selling “design” instead of outcomes

  • Day 2
    Mistake #2
    Sounding Just Like Every Other Agency

  • Day 3
    Mistake #3
    Inconsistent Messaging Across Touchpoints

  • Day 4
    Mistake #4
    Trying To Be Everything To Everyone

  • Day 5
    Mistake #5
    Letting Clients Lead The Messaging

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